This purple shampoo has ultra violet pigment and Triple Acid Protein complex to tone, strengthen and brighten all in one for a brighter*, stronger** Blonde. The ultra violet pigments help to preserve blonde hair color between appointments by keeping undertones at bay. 
This purple shampoo has ultra violet pigment and Triple Acid Protein complex to tone, strengthen and brighten all in one for a brighter*, stronger**This purple shampoo has ultra violet pigment and Triple Acid Protein complex to tone, strengthen and brighten all in one for a brighter*, stronger** Blonde The ultra violet pigments help to preserve blonde hair color between appointments by keeping undertones at bay. 
If you're blonde, purple shampoo should definitely be a regular part of your hair care routine.. The ultra violet pigments help to preserve blonde hair color between appointments by keeping undertones at bay. 

If you're blonde, purple shampoo should definitely be a regular part of your hair care routine.